Research released recently suggests that the more films that people watch, the happier and more financially successful they are. United Leeds Endeavours looks at the results.
United Leeds Endeavours is a direct marketing and sales company that specialises in outsourced sales of the film and entertainment industry. So when they heard about the research they were naturally intrigued. A team of personality and psychology experts at Goldsmiths College in London have monitored one thousand adults over a 12 month period and found that those who watched over 100 films a year, roughly 2 a week, are 15 per cent happier than those who watch 50 films or less a year. United Leeds Endeavours understands that happiness was measured on a scale of well-being, anxiety levels and general life satisfaction.
A spokesperson from United Leeds Endeavours said,” This is incredibly interesting research, particularly because of the industry we work in. The academic report was commissioned by Lovefilm.com and showed a whole host of evidence that watching films really is good for you.”
The report is called ‘Movie Medicine’ and it showed that people’s happiness increased by 1 per cent for every 10 additional films that they watched per year. However United Leeds Endeavours was even more interested that the results showed that film watching was also linked to financial success. People watching over 100 films a year were earning about 26 per cent more and were 40 per cent less anxious about their jobs than occasional film watchers.
Dr Tomas Chamorro-Premuzic, who led the team of researchers said, “The research suggests that the act of watching film enables people to disconnect from everyday life, but also opens up our imaginations to be better prepared to make real-life decisions – with the analysis pointing to an end result of increased financial success and happiness.”
United Leeds Endeavours believes that this is going to dispel the notion that film-watchers are couch potatoes. Lovefilm.com hopes to take the findings to the Secretary of State for Health, Andrew Lansley MP to discuss how a wider access to films could have a good impact on the nation’s health and well-being.
United Leeds Endeavours is a direct sales and marketing company operating throughout the UK.
