United Leeds Endeavours Discovers Online Film Streaming to be Worth £2.7 billion by 2017

The world online film market is expected to reach a value of £2.7 billion by 2017 as the prevalence of online streaming services becomes more and more popular. United Leeds Endeavours looks at why the technology has become so popular.

United Leeds Endeavours is a direct marketing and sales company that works with a number of clients in the entertainment industry. They are well aware of the increasing popularity of DVD rental and streaming services like Lovefilm.com and reported recently that the streaming services for Lovefilm.com has overtaken traditional DVDs for the first time. Consequently they weren’t surprised at the estimation released today. Alongside streaming, downloading movies from the internet has become much easier as prices have fallen and internet broadband has become faster and faster.

United Leeds Endeavours understands that there are a number of reasons why online films are becoming increasingly popular. They include the rising cinema ticket prices, the ability to play videos on devices such as PDAs, mobile phones and iPads as well as the ever increasing popularity of films. Though at the moment most of the revenue for online films comes from the download-to-own market, as the recession has hit there has been an increasing swing towards online film rentals and streaming. United Leeds Endeavours believes that with the introduction of superfast broadband across the UK on-demand streaming will become more and more popular.

A representative for United Leeds Endeavours said, “We watch these figures very closely as they are essential information to our clients, but we have seen first-hand the rise of online streaming services in the UK from the likes of Lovefilm.com and others. Consumers are becoming far more savvy and want to try a film first before they buy it. It they don’t enjoy something they’ve watched then they haven’t spent £9.99 buying it. If they love it they can go ahead onto iTunes and buy it. We think this market is going to explode as the technology and choice gets better and better.”

United Leeds Endeavours Learns Streaming Takes Over at Lovefilm.com

For the first time ever streaming services have overtaken Dvd-only packages for Lovefilm.com. United Leeds Endeavours looks at why streaming is becoming so popular.

Lovefilm.com announced this week that their streaming-only service has become their most sought-after service with their customers. Streaming services are relatively new to the Amazon-owned company but have become increasingly popular. Direct sales and marketing company United Leeds Endeavours works with major clients in the entertainment industry and they have watched with interest as streaming services are becoming more and more popular. Why do they think this is?

The streaming service is by far the most convenient service with 10s of thousands of films available at your fingertips.  A representative for United Leeds Endeavours said, “We believe that it is incredibly popular among young people who are internet savvy, perhaps students who might not have a television in their halls of residence or those who like to watch films as they travel on their laptops or iPads.”

The DVD service is clearly very popular as well, with no late fees and delivered straight to your door. It has seen traditional DVD rental shops such as Blockbusters really struggle. Lovefilm.com has seen new competition in the form of American company Netflix, who offer a streaming only service.

Do United Leeds Endeavours think that Netflix will become more popular. “We still feel that Lovefilm.com has the edge because for those who like to have the hard DVD they still have that option. The online catalogue for both companies still isn’t as extensive as what Lovefilm.com offer on DVD.” Lovefilm.com also has other attractive offers such as video game rental. According to Lovefilm.com this has been incredibly popular with parents of teenage children who must have the latest game but quickly get bored of it. They can keep it as long as they want, then send it back without spending £50.

Finally United Leeds Endeavours feels that the streaming phenomenon comes down to the rise of internet televisions. “More and more people are switching over to televisions where they can link up their services like Lovefilm.com as well as traditional on demand services like BBC iPlayer and 4od.” The internet televisions are still pretty expensive but United Leeds Endeavours fully expects them to become as normal as flat-screen television in the family home over the next 12 months.

Do United Leeds Endeavours think that Lovefilm.com will switch over entirely to streaming services? “As long as DVDs are still in use we’re pretty sure that the company will offer them as an option. They have the selection, the variety of films, and the variety of services. People want choice and we think that Lovefilm.com really offers that.”

United Leeds Endeavours on the Rise of On-Line Streaming

After 3 years of complicated negotiations BBC iPlayer has launched on the Xbox 360 games console. United Leeds Endeavours looks at the streaming service revolution.

United Leeds Endeavours is a direct sales and marketing firm that specialises in the entertainment industry so they know better than many that the growth of on-line streaming services has been exponential over recent years. They were therefore delighted to hear that Xbox 360 has finally been able to add BBC iPlayer to the list of streaming services that it offers directly through the console.

The process has been a protracted one because Microsoft, who creates the Xbox, wanted to charge for all the content that is offered through its Xbox Live platform. United Leeds Endeavours feels that the BBC was right to hold out for a free service.

How has online, on-demand streaming grown over the past few years? The number of major online streaming services is rising year on year, YouTube now offers their service through many devices along with the country’s leading film DVD rental and streaming service LoveFilm.com. 4od is also another major player in the field. BBC iPlayer is now available on 450 platforms including Virgin Media, BT Vision, Freesat, Nintendo Wii, Sony Playstation as well as the majority of tablets such as the iPad.

The general manager for the BBC’s Programmes and On-Demand section, Daniel Danker, said “Xbox is hugely successful in the UK. Given the BBC’s goal to reach its entire audience, I’m particularly excited that the BBC will be bringing iPlayer to all Xbox users at no extra cost as part of Xbox Live’s free membership.”

United Leeds Endeavours believes that the most exciting aspect of the arrival is that because the Xbox 360 has the Kinect motion-controller, for the first time users will be able to navigate the BBC iPlayer using hand gestures and voice commands. The company believes that this is a giant leap forwards in what on-line streaming has to offer.

A spokesperson for United Leeds Endeavours said, “With companies like LoveFilm.com now holding a majority share of the market, video rental stores are becoming a thing of the past. Increasingly we’re going to see the disappearance of stores like Blockbusters and I think we’re going to see a total switch-over to postal DVD services for those who still want the hard disk, or online streaming as internet-ready TV’s becoming increasingly popular. This is going to be one of the biggest changes for the entertainment industry in decades.”