For the first time ever streaming services have overtaken Dvd-only packages for Lovefilm.com. United Leeds Endeavours looks at why streaming is becoming so popular.
Lovefilm.com announced this week that their streaming-only service has become their most sought-after service with their customers. Streaming services are relatively new to the Amazon-owned company but have become increasingly popular. Direct sales and marketing company United Leeds Endeavours works with major clients in the entertainment industry and they have watched with interest as streaming services are becoming more and more popular. Why do they think this is?
The streaming service is by far the most convenient service with 10s of thousands of films available at your fingertips. A representative for United Leeds Endeavours said, “We believe that it is incredibly popular among young people who are internet savvy, perhaps students who might not have a television in their halls of residence or those who like to watch films as they travel on their laptops or iPads.”
The DVD service is clearly very popular as well, with no late fees and delivered straight to your door. It has seen traditional DVD rental shops such as Blockbusters really struggle. Lovefilm.com has seen new competition in the form of American company Netflix, who offer a streaming only service.
Do United Leeds Endeavours think that Netflix will become more popular. “We still feel that Lovefilm.com has the edge because for those who like to have the hard DVD they still have that option. The online catalogue for both companies still isn’t as extensive as what Lovefilm.com offer on DVD.” Lovefilm.com also has other attractive offers such as video game rental. According to Lovefilm.com this has been incredibly popular with parents of teenage children who must have the latest game but quickly get bored of it. They can keep it as long as they want, then send it back without spending £50.
Finally United Leeds Endeavours feels that the streaming phenomenon comes down to the rise of internet televisions. “More and more people are switching over to televisions where they can link up their services like Lovefilm.com as well as traditional on demand services like BBC iPlayer and 4od.” The internet televisions are still pretty expensive but United Leeds Endeavours fully expects them to become as normal as flat-screen television in the family home over the next 12 months.
Do United Leeds Endeavours think that Lovefilm.com will switch over entirely to streaming services? “As long as DVDs are still in use we’re pretty sure that the company will offer them as an option. They have the selection, the variety of films, and the variety of services. People want choice and we think that Lovefilm.com really offers that.”